The publishing company, is a global leader in the industry, proudly owning a diverse portfolio of magazines that captivate audiences worldwide. In addition to our flagship physical magazines, we have embraced the digital era by introducing digital versions optimised for desktops, tablets, and smartphones.
Recognising the power of social media as a vital communication platform, they have taken proactive steps to engage with our audience on various channels. They are actively present on popular platforms such as Facebook, Instagram, Twitter, and Thread, leveraging these platforms to distribute news in near real-time. By establishing a strong social media presence, they aim to foster meaningful interactions with our readers, allowing them to be part of the conversation and shape the news narrative.
We designed and developed a user-friendly and visually appealing social media news application that aligns with our company's branding and target audience. We implemented innovative features and functionalities that encourage user engagement, such as posting news articles, like, and disliking content, and providing comments.
See below the flow and navigation of the mobile version of WTF social media site.