Lululemon and Competitors Analysis

Prior to embarking on the website rearchitecture and a comprehensive marketing strategy overhaul, it is imperative to demonstrate our collaborative approach with the customer in conducting a thorough market and competitor analysis. This encompasses a deep dive into aspects such as brand identity, target market identification, product offerings, pricing strategies, retail approach, marketing initiatives, and online shopping experiences.

The following section provides a detailed breakdown and presentation of this meticulous analysis.