Drink4U for Starbucks

Introducing an innovative social media concept tailored for Starbucks or cafes with a widespread national presence. Our primary objectives encompass bolstering customer loyalty, expanding our customer base, and driving revenue through heightened sales.

Concept Overview

‍Customers will seamlessly purchase their coffee through a user-friendly kiosk. Leveraging sophisticated profiling algorithms, the system connects patrons with nearby Starbucks enthusiasts who share similar interests. Customers have the option to extend a gesture of goodwill by sending a complimentary coffee coupon to their suggested match. The recipient can then reciprocate with a free coupon of their own.

Informed by Insights

‍Informed by a comprehensive survey involving over 60 participants, we've gathered invaluable insights directly from our customers. Coupled with extensive market research, this data forms the bedrock of our recommendations. These insights not only inform our groundbreaking marketing campaign but also unlock potential collaborations with diverse partners.

Proposed Opportunities

‍Our suggestions extend beyond the campaign, encompassing a spectrum of opportunities including strategic partnerships with various entities. This holistic approach ensures a multifaceted strategy that maximizes customer engagement, strengthens brand loyalty, and propels revenue growth.

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The following is the detailed presentation to Starbucks or cafes.